Rich People of NY

Client: New York Lotto / Studio: B-Reel
Role: Lead Animator
The New York Lotto made an interactive online quiz to go with their campaign, "You'd make a way better rich person." For this, I worked with an illustrator in capturing the movements of the not-so-stereotypical rich person.
I also explored the possibility of the characters walking/ being transported off the screen as the quiz progressed: